Report Q4 mobile games casual games to enhance user conversion rate

January 20 , the game Work , CNG new study co-authored the game 's " 10 December 2013 , China Mobile Game Industry Report " released today . The report shows that in 2013 10 to 12 months, the actual sales revenue of China's mobile online game market is about 3.15 billion yuan , growth of 58.6% . Which , iOS game market actual sales income of about 810 million yuan , growth of 61.3% ; actual Android game market revenue was approximately 1.81 billion yuan , growth of 76.1% .

The report was strongly supported by the administrative departments of publishing , digital publishing and the Chinese Association of Audiovisual Work dominant game launch , CNG writing new game exclusive research , is the most authoritative Chinese game industry research report , the micro-channel , microblogging is also online data sharing platform .

Chinese mobile game market is mainly composed of mobile networks and mobile gaming market stand-alone game market. 10 December 2013 , the actual sales revenue of China 's online game market to move about 3.15 billion yuan . Stand-alone mobile game 930 million yuan , the total 4.08 billion yuan .

China Mobile's online game market actual sales revenue ($ billion )

The report shows that in the fourth quarter of 2013 , due to the impact of year-end seasonal promotions , the actual sales revenue growth speed mobile network game market . Game development business enterprise joint operations , marketing channels and media , increase the new on-line product promotion efforts and upgraded version of the single-product revenue to improve the product .

In addition , further growth in the number of quality games market scale one of the reasons also . During the fourth quarter , a variety of new mobile gaming casual type on the line, in the excellent gameplay , intuitive interface, a gradual flow of the game , such as the three main stimulus , mobile gaming market conversion rates to be further improved.

Chinese iOS game market conditions

10 December 2013 , the actual sales revenue of China's market of about 810 million yuan iOS game , growth of 61.3% .
Report Q4 mobile games casual games to enhance user conversion rate

Chinese iOS game market actual sales revenue ($ billion )

The report shows that in the fourth quarter of 2013 , iOS game market to further enhance the growth rate , the official release of new mobile devices become the main driver of market growth . Meanwhile , iOS launched several opportunities limited according to the fourth quarter holiday paid applications for free activities, not only a large number of fine game successfully to the user , but also increase the game built- consumer benefits.

Chinese Android game market conditions

10 December 2013 , the actual sales revenue of China Android game market of approximately 18.1 million. Growth of 76.1% .
Report Q4 mobile games casual games to enhance user conversion rate

Chinese Android game market actual sales revenue ($ billion )

The report shows that since the fourth quarter is usually intelligent terminal shopping season , appeared in the Android Market Department markdowns wave of mobile smart devices , Android mobile users to maintain the system so the amount may be raised. Meanwhile , Android game makers and game distribution channels and operating platform to enhance cooperation , to simplify the payment process through user fees and other ways to reduce barriers , reduce churn payment process . In addition, the Android platform, the game type to get further enriched , to further increase the number of games , some game companies and even individual users to launch Android casual game product , thereby obtaining a better effect on the market .